ROI Is a Number, Not “Awesome” | @NowSourcing.Com

ROI Is a Number, Not “Awesome” | @NowSourcing.Com: "“What kind of ROI can I expect to see from your services?”

“Oh, our ROI is AWESOME” was his response.

Um…no it isn’t. Last time I checked, ROI was a calculation where you take earnings minus cost divided by cost multiplied by 100 to get in percentage terms [((E-C)/C)*100], which I’m pretty sure leads to a number…not AWESOME! The analysis of how that number meets expected goals may lead to the label of “awesome” and high-fives all around, but ROI itself is simply a number."

Courtesy: BusinessInsider.com

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